Beverage Industry
1876 - Charles W. ("Carl") Conrad, St. Louis wine merchant, contracted with Anheuser-Busch to brew "Budweiser" with imported (Saazer) hops and (Bohemian) barley, mash prepared by infusion (Budweis is name of small Bohemian city; introduced because of its Germanic sound, potential appeal to American and German migrants); 1870s - first U.S. brewery to adopt pasteurization; 1872 - first use of A&E eagle on packaging; July 16, 1878 - Charles W. ("Carl") Conrad registered "Budweiser" trademark (canceled October 21, 2005); April 29, 1879 - company renamed Anheuser-Busch Brewing Association; January 16, 1883 - C. Conrad & Co., bottler and distributor for Budweiser®, declared bankruptcy during "Panic of 1883"; April 24, 1883 - Anheuser-Busch acquired rights to bottle and sell Budweiser; March 2, 1886 - C. Conrad & Co. (Mainz, Germany) registered "Budweiser" trademark first used in January 1876 (lager bier only genuine as decreed by the courts original as decreed by the courts); 1891 - Anheuser-Busch Brewing Association acquired brand/trademark, ownership of 'Budweiser' name; July 23, 1907 - Anheuser-Busch Brewing Association registered "Budweiser" trademark first used in January 1876 (beer); January 15, 1918 - registered "Michelob" trademark first used April 15, 1896 (draft-beer); August 26, 1958 - registered "Bud" trademark first used in June 1939 (beer).
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