Always Get Equity

New York Times (November 11, 2007)

SAN FRANCISCO, Nov. 11 - Bonnie Brown was fresh from a nasty divorce in 1999, living with her sister and uncertain of her future. On a lark, she answered an ad for an in-house masseuse at Google, then a Silicon Valley start-up with 40 employees. She was offered the part-time job, which started out at $450 a week but included a pile of Google stock options that she figured might never be worth a penny.

After five years of kneading engineers’ backs, Ms. Brown retired, cashing in most of her stock options, which were worth millions of dollars. To her delight, the shares she held onto have continued to balloon in value.

When Ms. Brown left Google, the stock price had merely doubled from its initial offering price of $85. So Ms. Brown is glad she ignored the advice of her financial advisers and held onto a cache of stock.

“I’m happy I saved enough stock for a rainy day, and lately it’s been pouring,” said Ms. Brown, 52, who now lives in a 3,000-square-foot house in Nevada, gets her own massages at least once a week and has a private Pilates instructor. She has traveled the world to oversee a charitable foundation she started with her Google wealth and has written a book, still unpublished, “Giigle: How I Got Lucky Massaging Google.”

As the stock continues to defy gravity, Ms. Brown, whose foundation has its assets in Google stock, can be more generous with her charity. “It seems that every time I give some away, it just keeps filling up again,” she said. “It’s like an overflowing pot.”

When Google’s stock topped $700 a share last week (all-time high of $747.24 on November 6)
before dropping back to $664 on Friday, outside shareholders were not the only ones smiling. According to documents filed on Wednesday with the Securities and Exchange Commission, Google employees and former employees are holding options they can cash in worth about $2.1 billion. In addition, current employees are sitting on stock and unvested options, or options they cannot immediately cash in, that together have a value of about $4.1 billion.

Although no one keeps an official count of Google millionaires, it is estimated that 1,000 people each have more than $5 million worth of Google shares from stock grants and stock options.

The rise in Google’s stock is affecting the deepest reaches of the company. The number of options granted to new employees at Google usually depends on the position and the salary level at which the employee is hired, and the value is usually based on the price of the stock at the start of employment.

The average options grant for a new Google employee - or “Noogler” - who started in November 2006 was 685 shares at a price of roughly $475 a share. They also would have received, on average, 230 shares of stock outright that will vest over a number of years.