Beaujolais Nouveau

Beverages

Beaujolais Nouveau released at 12:01 AM on third Thursday of November.

September 12, 1937 - L'appellation d'origine contrôl Beaujolais created (Beaujolais AOC); French certification under auspices Agriculture Institut National des Appellations d'Origine (INAO), branch of French Ministry of Agriculture, created July 30, 1935, to manage administration of process for wines; rules stated Beaujolais only officially sold after December 15 in year of harvest; November 13, 1951 - rules relaxed, Union Interprofessionnelle des Vins du Beaujolais (UIVB) formally set November 15 as release date for Beaujolais Nouveau; Vintner Georges DuBoeuf introduced Beaujolais Nouveau (made from Gamay Noir à Jus Blanc grape in Beaujolais region of France, authorized for immediate sale after fermentation); 1985 - date changed to third Thursday in November to take best advantage of marketing over following weekend.

(Les Vins Georges DuBoeuf) , Rudolph Chelminski (2007). I’ll Drink to That: Beaujolais and the French Peasant Who Made It the World’s Most Popular Wine. (New York, NY: Gotham Books, 320 p.). Dubœuf, Georges; Beaujolais (Wine)--France--History; Vintners--France--Beaujolais; Wine and wine making--France--Beaujolais--History; Beaujolais (France)--History. Cinderella tale behind success o Beaujolais Nouveau: story of wine, history of region, tale of peasant wine grower who became richest, most famous individual wine dealer in France.