Hydrox - Redux

Food - Back by popular Demand

1902 - Jacob Leander Loose, Joseph Schull Loose, John A. Wiles formed Loose-Wiles Biscuit Company in Kansas City, MO; 1908 - introduced Hydrox cookie (four years before Nabisco introduced Oreo cookies; name combined water's atomic elements--hydrogen and oxygen); April 15, 1913 - registered "Hydrox" trademark first used January 1, 1910 (biscuits, cakes, cookies); 1998 - sales of $16 million vs. $374 million for Oreos; 2003- Hydrox discontinued.

2008 - More than 1,300 phone inquiries, an online petition with more than 1,000 signatures and Internet chat sites created demand for the deceased product. Kellogg responded to consumers. It will reintroduce the cookie in August, for a limited time.

The cookie's future depends on customers.